Lenovo is an international inventive technology company. It is the fourth largest company in the world with respect to computer and laptop products. Lenovo became the fourth largest company in the world surpassing the IBM Personal Computing Division. The completion of the take over process was in May 2005. Lenovo ranks as number one PC vendor in China for 11 successive years, especially laptops.
Before Lenovo group took over the IBM Personal Computing Division, IBM stood third in the computer market. Lenovo develops, manufactures and sells advance, high quality, reliable and secure computer and laptop products. The company also provides value-added professional services to its customers around the globe for brighter ways to remain competitive and productive in the laptop market.
Secret Behind The Success Of Lenovo:
Lenovo markets and sells award-winning series of laptops called the ThinkPad notebook series. They also sell ThinkCentre desktops. The other successful laptop model of the company includes IdeaPad consumer laptop, IdeaCentre desktops, ThinkVantage Technologies software tools, Lenovo 3000 PCs and ThinkVision monitors and ThinkStation workstations.
The secret behind the success of Lenovo is Worldsourcing. The secret strategy of Lenovo is the power to make advancements across the globe. Lenovo defines Worldsourcing as the availability of resources, ideas and opportunities that can be found everywhere around the globe. Thus, Lenovo believes in Worldsourcing and not outsourcing.
Other reason for Lenovo's success is that manufacturers of Lenovo products constantly try to provide the best services from their sides to their customers. For instance, the company made its R&D (Research and Development) department to design such a laptop, which will serve all the customer requirements for a laptop. Thus, the outcome was a ThinkPad series of laptops. Similarly, the company tries to solve all the customer problems in a similar manner.
Lenovo tries to understand the requirements of its customers and then designs laptop models accordingly. For instance, many people have the fear of data in the laptop being damaged due to accidents or thefts, Lenovo came out with their most successful product, the ThinkPad series of laptops, which took care of all these issues. Other customer requirements that lead to the creation of ThinkPad laptops are as follows:
- Reliability Features
- Productivity features
- Energy efficiency
- Design
- Security features
- Audio features
- Multimedia features
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